Responsive websites respond to their environment and represents a fundamental shift in how we'll build websites for the decade to come
// Niall Byrne, Intrade
Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google's recommended configuration.
// Google Developers [link]
As today's websites are being viewed on a variety of devices such as smartphone, tablet, television, games console, as well as laptop and desktop computers, we need to adapt to the change in size and variety of devices that are on the market.
To handle all these devices, the latest technique of Responsive Web Design (RWD) is being deployed more and more, especially over the traditional method of creating a separate desktop site and mobile site. Google has also stated that it prefers to see sites that work responsively as there is only one single page for all content.
Your website should be optimised for all devices, no matter what the screen size. Gone is the cost of creating separate websites for each device. Intrade Web Solutions with their Responsive Web Design (RWD) techniques will build you a website which will respond and display correctly on the device that it is being viewed on.
We do this by coding the website in a way so that certain elements, such as navigation, is displayed more appropriately for smaller or larger screens.
According to Amarach Research, with over 1.6 million smart phone users and 450k tablet users in Ireland alone, websites are being viewed away from the traditional computer more and more. This is why it has become very important for website owners to respond to this trend and ensure their website is capable of displaying correctly for as many devices as possible.